Create end-to-end recycling networks
Mr. Green Africa collects and processes recovered plastic waste to be sold to manufacturers, creating a value chain from collectors to the end product. It employs local collectors in Africa, disrupting the existing informal and often exploitative recycling sector in Kenya, and helping to remove waste plastic from the environment.
How does it work?
Nairobi produces around 2,400 tonnes of plastic waste a day, and currently only recycles approximately 10% of the total waste produced. Mr. Green Africa provides an end-to-end process for recycling, purchasing waste plastic directly from a network of more than 2,500 collectors.
It operates a series of trading hubs in Nairobi, where the recycling company purchases plastic before transfer to its manufacturing plant. The organization sells on the collected waste plastic as post-consumer recycled plastics to FMCG manufacturers.
Who is doing it?
Based in Nairobi, Kenya, Mr. Green was founded in 2014 by Kieran Smith and has since received funding for further growth from DOB Equity and the Global Innovation Fund, backed by Unilever.
Where to start?
Mr. Green is already working with Unilever and offers an option for other manufacturers looking to source materials with a traceable social and environmental impact.
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