Lush has opened completely plastic-free Naked shops in Milan, Manchester, Berlin, and Hong Kong.
Lush initially opened its Naked shops to raise awareness of the importance of sustainable packaging but has converted its stores to carry all of Lush’s normal product range in plastic-free containers.
Lush uses ethically sourced, regenerative, reusable containers (made of cork), as well as knot wraps to carry home products. To allow customers to check ingredients, Lush uses an AI product recognition tool, which recognizes the item and brings up a list of information on the smartphone.
Lush is an example of a large multinational brand opening zero-waste, packaging-free shop. Many other boutiques and independent retailers also offer different types of products that are packaging-free.
BYO is a supermarket in Southeast London where customers can bring reusable containers to fill up on food items and household goods. Nought in London Bridge is a King’s College Student Union shop selling food and sustainable toiletries, with the proceeds from sales going towards projects that improve the sustainability of KCL students.
To think about packaging-free shops, brands need to think about what is the purpose behind packaging and then how to provide alternatives that fulfill function while still being kind to the planet. Intelligent solutions such as AI-powered recognition can enable customers to get product information digitally without the need for traditional disposable packaging.
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