Reusable packaging for storing FMCG


Solution summary

Loop is a zero-waste packaging solution. Instead of consumers using disposable packaging, Loop provides consumers with high-quality, reusable packaging for everyday essential FMCG goods. The company business model turns the take-waste-dispose model onto its head. There is a realization that consumers do not need to hang onto packaging: they only want the product that is inside.


How does it work?

Loop deliver packaging in reusable tote bags to the customer front door. The packaging is high-quality, functional, but also looks attractive.

Implementing the solution is easy for customers. With recycling, consumers have to clean and sort through different packaging materials; with Loop, they put it into the tote bag and schedule a free pickup from the convenience of their home. It requires next-to-no effort, as Loop professionally cleans the packaging and then prepares it for re-use. 


Who is doing it?

Loop has partnered with many companies for a range of FMCG goods, including shampoo (Pantene), ice-cream (Haagen Dazs), and toothpaste (Crest). The website includes a complete list of brand partners.



Where to start?

From the consumer perspective, customers can log onto Loop’s site and pay a 100% refundable deposit to get started with Loop’s zero-waste shopping system. Currently, brands partner with Loop to buy into their system. However, Loop is looking to expand into brick-and-mortar retailers, as supermarkets introduce Loop products into their stores.

How Circklo can help?

We offer initiatives to drive innovation, host debate, recognise the best business plans through awards and connect you with the right people to help you scale your idea.