Tracking garments with digital fingerprints
CircularID is a unique digital identity that stays with a garment throughout its lifecycle, with the ability to track even after post-purchase.
How does it work?
Normally, when a garment is purchased, the relationship between the product and the brand comes to an end once the label has been cut off. CircularID acts as a digital fingerprint and provides key information, such as brand, price, dye process and recycling instructions at the point of production. The openness and transparency is key to making garments more eco-friendly and helping the customer to understand how it can be recycled sustainably at the end of its lifecycle.
This standard protocol is essential for accelerating the sustainable economy. Currently, microplastics are shed into the ocean every time a garment is washed. At the point of purchase, many consumers are unaware of the eco-credentials of a product, its journey along the supply chain or even how it could be recycled.
Furthermore, CircularID allows the brand to track the garment most purchase and recoup value from other business models, such as rental or second-hand reselling. Brands would have an interest in making higher-quality, longer-lasting garments if they could make a profit on resold items.
Who is doing it?
Eon, the organisation behind CircularID has many key partnerships, including Target, H&M, Microsoft, Ideo, and others.
Where to start?
Brands can contact Eon, the company behind CircularID to request a demo or pilot of the protocol.
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